Our Ethos

Wingman is proud to be truly customer-led. We’re not here to sell you a BW or a bull team. Instead, we work closely with farmers to provide an integrated, holistic approach to their cows and farm systems.

Being close to our farmers means we’ve got the agility to pivot and incorporate their suggestions into how we do business and what we offer. In fact, our hero product (the Wingman Warrant of Fitness) was developed out of conversations with our early adopting Wingman farmers. 

If you’re looking for someone to be a part of your business and ensure the success of your herd, get in touch with us today.

Wingman Numbers 2025

●      32,275 unique cows

●      35 different bulls

●      6 different AB companies

●      Herds from 200 to 1450 cows

●      From NZ to Chile!

black and white photo of some cows in a field
If you’re in the Waikato this Wednesday and Thursday, get along to the NZ Dairy Expo in Matamata at Bedford Park. Free entry, everything a dairy farmer needs and nothing they don’t! We’ve got a 30min spot around breeding and geneti
And just like that, our Sprout journey is complete! 🌱 Over the last 3 months we’ve been incredibly fortunate to be a part of Sprout’s ‘Accelerator’ programme - a programme designed to grow agrifood innovators into groundbrea
A belter of a week down in the Deep South recently! Biggest takeaway? How bloody awesome the farm staff are! Their level of engagement with what we’re trying achieve with the cows and their curious questions was pretty uplifting, and I left
📍Chile We’re proud to welcome our very first international Wingman farmer, Agricola dos Kiwis and @gwhitec from Chile 🇨🇱. How good does the Bull Planner look in Spanish! Welcome aboard guys - we’re thrilled to have you 🙌
Epic day on farm this week with the team at Rushaven Farm! We spent the coolest 90min together looking at the cows and talking about which bull from our bull team we’d use over them and why. Safe to say mating has taken on a whole extra level
Remember this guy? iam_ngcebo featured on here with us back in March when we gave him a hand to do the rejections for his brand new 50/50 sharemilking herd. Fast forward 5 months and we’re back on farm with Stello, checking out the cows in

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Experience Wingman with Andrew Macky.

Join us as we take Andrew (@onceadayfarmer) through an end-to-end herd improvement plan including his Wingman Warrant of Fitness, matching the WoF up against actual cows in the paddock, and a discussion about how to effect a step-change in his herd’s udders with a slightly unconventional strategy! 

It's going to be an awesome ride; we hope you enjoy it.       

Herd Improvement for the Sharefarmer.

We collaborated with Louise Gibson at the Sharefarming Consultants to support sharefarmers (both future and current) when it comes to building and developing their herd.

So many sharefarmers get trapped in a breed rut that keeps them from taking opportunities, many others get stuck buying budget herds that hold them back. We wanted to take some of the mystery out of it.

Why Our Independence Matters

We are 100% independent.

We’re not here to push a specific agenda or sell you a bull catalogue. Instead, we focus on providing truly unbiased herd improvement solutions. We want to support your goals – not sell to you.

Unlike others, when we commit to your herd's success, we're all in, offering genuine, independent guidance without any pressure from outside suppliers.

© Wingman Limited 2026